Sustainability
Sustainability is not an add-on.
It is the whole business.
Every item we receive is counted, weighed, categorised and reported. Here is our full climate data, quarter by quarter.
Since launch
Our impact, cumulative
136.2tonnes
CO₂ avoided since launch
149,480
Items back on the market
62,417kg
Goods in circulation
Last updated: 2026-Q3
Operational scale — behind the numbers
4,300+
Products in active handling
9,058
Sales activities on Tradera
98.1%
Reuse rate at product level
An established operational flow since Q2 2025, with full per-claim traceability, established sales channels and nationwide logistics.
Traceable climate data · CSRD-ready documentation
Numbers you can follow to the source
Our figures are built on real handling — every item is counted, weighed and categorised. Avoided CO₂e emissions (gross) are calculated using conservative, recognised emission factors and are traceable per claim, giving you a solid basis for your sustainability reporting.
- Reconciled continuously — what we report reflects actual handling
- Built on recognised, conservative calculation methods
- Source data can be shared with you and your auditors on request
- Conservative standard factors — not third-party-certified LCA per product
Bra Miljöval connection
Claims settlement in line with the criteria
The Bra Miljöval home-insurance ecolabel requires claims settlement to follow chapter 4 of the criteria. Rewind delivers exactly that — ready to be reported annually to the Swedish Society for Nature Conservation.
For insurers seeking the Bra Miljöval ecolabel
Rewind is the operational counterpart to Bra Miljöval's claims-settlement requirements
Bra Miljöval is the Swedish Society for Nature Conservation's independent ecolabel — a third-party-certified type I label established in 1990, covering twelve areas. Insurance is one of them. Insurers who want to certify their home insurance must meet criteria in four parts: the company, asset management, loss-prevention information and claims settlement.
Claims settlement (chapter 4) is where Rewind acts as operational partner — we deliver point by point what the criteria require, including the six mandatory product types (mobile phones, computers, tablets, TVs, furniture and bicycles) that must be reported annually to the Swedish Society for Nature Conservation.
The climate calculations in our reports use conservative emission factors from IVL Swedish Environmental Research Institute, the Swedish EPA, WRAP UK, EU PEF and manufacturers' own life-cycle assessments (Apple, Samsung, Dell, HP and others) — one factor per category, published in the factor table below. We report gross avoided emissions — what new production would have emitted had it taken place — category by category, so partners can feed the figures straight into their sustainability statements (ESRS E1).
Note: Rewind itself is not Bra Miljöval-certified — it is the insurer that applies for the label. We are the operational partner that makes the chapter 4 (claims settlement) criteria achievable in practice, and reportable.
For Bra Miljöval-certified insurers
The six reporting categories — ready for annual submission
Bra Miljöval Insurance § 4.4.2 requires licensees to report an action plan and outcome annually for six specific product types. Rewind's reports cover all six — plus 11 further categories.
- Mobile phones
- Computers (laptop & desktop)
- Tablets
- TVs
- Furniture
- Bicycles (incl. e-bikes)
Quarterly trend
Avoided CO₂ emissions per quarter
Since launch, we have reported our climate impact quarter by quarter.
Cumulative since launch
How the savings build — quarter by quarter
Historical quarters are restated using the current emission-factor table. Partner reports are presented under the methodology version in effect at the time of settlement. Undated entries are included in the cumulative total but not in the quarterly series.
What does that actually mean?
136.2 tonnes of CO₂ — in more tangible terms
801,347km
driven by car
4,007
flights Stockholm–Gothenburg
6,487
trees planted for a year
Conservative standard factors — we report lower values than industry averages so that the figures hold up to audit.
Climate targets
Where we are heading — 2026 and 2027
Targets are calibrated against our 2025 baseline and updated annually in connection with the review of the environmental policy. Source: Rewind's Environmental Policy v2.2 §5, revised 10 August 2026.
Climate benefit · 2026
≥ 145 tonnesCO₂e
Avoided emissions through written-off items returned to the second-hand market.
Climate benefit · 2027
≥ 210 tonnesCO₂e
Continued scaling as partners and volumes grow.
Circularity · ongoing
≥ 90%
Reuse rate — the share of written-off items returned to use through reuse or repair.
Certification · H2 2026
ISO 14001
Certification of the company's environmental management system during the second half of 2026.
Methodology
How we calculate — and why you can rely on it
Conservative standard factors
We report lower values than the industry's average LCA data so the figures hold up to audit. Example: a newly manufactured iPhone has a footprint of 60–80 kg CO₂e according to Apple's Environmental Reports. We report 35 kg per reused phone — just over half the actual value.
Sources
- IVL Swedish Environmental Research Institute
- Swedish EPA (Naturvårdsverket)
- Apple Environmental Reports
- Samsung LCA
- Dell LCA
- HP LCA
- WRAP UK textile carbon factor
- EU Product Environmental Footprint (PEF)
How we calculate
Simple enough to check yourself
The saving is the emissions avoided when a product is reused instead of newly manufactured. Electronics are counted per item, everything else per kilo — the factor times the quantity or weight, nothing more. We report the gross saving, always with conservative factors.
- Reused
- An item sold on or donated, replacing new production. Only reused items generate a CO₂ saving.
- Recycled
- An item sent for material recycling. Counted in the volume, but generates no saving.
- Reuse rate
- The share of reused items among all items with an outcome in the period.
- Period
- A report covers what was settled during the period. Open claims are included once they are closed.
Factor table
18 categories, one factor each
| Category | Counted per | kg CO₂e | Source |
|---|---|---|---|
| Mobile phonesBMV | item | 35 | |
| LaptopsBMV | item | 98 | |
| Desktop computersBMV | item | 210 | |
| TabletsBMV | item | 49 | |
| TVsBMV | item | 84 | |
| Bicycles incl. e-bikesBMV | kilo | 1.68 | |
| FurnitureBMV | kilo | 1.26 | |
| Audio & home electronics (small) | item | 21 | |
| Audio & home electronics (large) | kilo | 4.2 | |
| Watch boxes / accessories | item | 2.5 | |
| Jewellery & precious metals | kilo | 12.5 | |
| Clothing & textiles | kilo | 9 | |
| Bags & fashion accessories | kilo | 9 | |
| Art & collectables | kilo | 5 | |
| Vehicles & tyres | kilo | 3.5 | |
| Sports & leisure | kilo | 1.68 | |
| Home & household | kilo | 1.26 | |
| Tools & construction | kilo | 1.08 |
BMV = one of the six Bra Miljöval product types, always reported separately.
The comparison figures
Driving 1.7 kg CO₂e per 10 km · a one-way flight Stockholm–Gothenburg 34 kg · one tree absorbs 21 kg per year. Estimates used only as illustration — never in the calculation.
Does your CSRD report need strengthening?
Book a call — we will show you how Rewind's climate data can feed directly into your sustainability statement, category by category.